12月
03

Tim Brown’s book, Change By Design, was one of my most enjoyable reads this year, not just out of books I’ve had to read for class, but among my leisure reading as well. I really liked the pace of the book, which made for a very fast read that I was able to do on a six-hour flight from JFK to SFO. IDEO has always been a source of inspiration for me, so it was nice to see what the CEO and president of IDEO thinks about certain aspects of design.  This book introduces design thinking, “the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy.” Design thinking considers how people interact with products, with other people, and with their surroundings. Essentially, design thinking converts need into demand. Tim Brown shows how the techniques and strategies of design belong at every level of business. Design thinking is not just applicable to so-called creative industries or people who work in the design field. Design is more than just aesthetics, it’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative. “’Design’ is no longer a discrete stylistic gesture thrown at a project just before it is handed off to marketing,” writes Brown. “The new approach taking shape in companies and organizations around the world moves design backward to the earliest stages of a product’s conception and forward to the last stages of its implementation—and beyond.”

Tim Brown’s book, Change By Design, was one of my most enjoyable reads this year, not just out of books I’ve had to read for class, but among my leisure reading as well. I really liked the pace of the book, which made for a very fast read that I was able to do on a six-hour flight from JFK to SFO. IDEO has always been a source of inspiration for me, so it was nice to see what the CEO and president of IDEO thinks about certain aspects of design. 

This book introduces design thinking, “the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy.” Design thinking considers how people interact with products, with other people, and with their surroundings. Essentially, design thinking converts need into demand. Tim Brown shows how the techniques and strategies of design belong at every level of business. Design thinking is not just applicable to so-called creative industries or people who work in the design field.

Design is more than just aesthetics, it’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative. “’Design’ is no longer a discrete stylistic gesture thrown at a project just before it is handed off to marketing,” writes Brown. “The new approach taking shape in companies and organizations around the world moves design backward to the earliest stages of a product’s conception and forward to the last stages of its implementation—and beyond.”

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  1. oppositeoffaithがheyennovyからリブログしました
  2. brittanychengのコメント: i have to read that for a class too! well actually it was optional so i haven’t read it yet but i bought it for winter break reading :)
  3. heyennovyの投稿です